Loves me some James Bond!
That's some sort of man-law isn't it?.
And while the best James Bond may always be Sean Connery, I am a big, big fan of the newest actor to play the role, Daniel Craig. He has the same mix that made Connery so successful - rough and rugged, but charming and good looking enough to pull off the ladies' man angle.
So when I went to check out the new Bond film, Quantum of Solace (and even having seen the movie I'm not sure what that means) a couple of weeks ago with a good friend of mine, I had expectations of some good testosterone-laden, "turn-your-brain-off" sort of entertainment.
Well, adding to the fun – at least for a design geek like me – was something a bit unexpected. As you might expect, throughout the course of the movie, Bond tracks folks across the globe to various exotic locales. But instead of just a standard font designating the new location, the audience gets some very nicely designed "location cards". Hand crafted eye-candy from a UK company called Tomato. Check 'em out here below:
I thought it quite stylish how each one not only evoked a particular mood, but also played on foundational notions we hold about these places. And a couple of them in particular blended with the footage so well that it took a second to realize it was a location card – La Paz, which looked like a part of the terminal signage, and London, which looked painted into the road until a car drove over the top of it and wiped it away.
Good stuff, and a great example of how graphic design is all around us.
Now if you'll excuse me I need to go refill my glass.
Iced Tea.
Shaken, not stirred.
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